We only process the data we need to deliver your order, to help you and to meet our legal obligations. We do not sell data and we do not send advertising without your consent. With two cookies of our own we measure, on our own server, how visitors find and use the shop. If you arrive via a Google ad and place an order, we report that to Google Ads with only the click ID, the order number, the time and the value. If you arrive via a Pinterest ad, your IP address and browser are sent as well, so that Pinterest can link the click to the order. We also tell Pinterest which products you view and add to your cart during such a visit. The shop also loads the Meta pixel: Meta sees which products you view and add to your cart, so that we can show them to you again on Facebook and Instagram, and after an order we report the purchase to Meta. You can turn this pixel off in one click (see the cookie policy). We keep invoices for ten years because tax law requires it. You can always access your data, have it corrected or have it erased, insofar as the law allows. If you chat with us, Tawk.to stores the conversation for us.
Who is responsible for your data?
The controller responsible for processing your personal data in the nodarness.live webshop and in No Darkness Pro is:
No Darkness BV
Anjelierenlaan 29, 8900 Ieper, België
Enterprise number: 0821.787.463
Email: franky@nodarness.live
Phone: +32 57 46 68 66
For any question about privacy, or to exercise your rights, email franky@nodarness.live.
Which data do we process, why and for how long?
Below, for each purpose, you can see which data we use, on what legal basis (Article 6 of the General Data Protection Regulation, GDPR) and how long we keep it.
| Purpose | Data | Legal basis | How long |
|---|---|---|---|
| Carrying out, delivering and invoicing your order | Name, delivery address, billing address, email, phone, products ordered, amounts, chosen delivery method; if you order as a business, also company name and VAT number | Performance of the contract; legal obligation (accounting and VAT) | Invoices and accounting records 10 years; other order data until 2 years after delivery, the duration of the legal guarantee |
| Payment | Payment status, payment method, amount and the limited data that Mollie passes on to us depending on the method (for example the name of the account holder or the last digits of a card) | Performance of the contract; legal obligation | Together with the order, see above |
| Customer service, withdrawal, guarantee and complaints | Your messages, the photos and videos you send, your order number, the arrangements we make | Performance of the contract; legitimate interest (following up your question properly) | Until your question has been dealt with and for 2 years after that; anything belonging to a guarantee file until the end of the guarantee |
| Gift cards | Email of the buyer; name and email of the recipient; the sender’s name and the message you add; the code, the balance and where it was used | Performance of the contract | Until the card has expired or been used up and for 1 year after that; the sale itself as an accounting record for 10 years |
| No Darkness Pro: your account | First name and surname, email, phone, language, your password (only as an irreversible hash), whether you registered as a business or as a private customer, as a business also your company name, VAT number and sector, the price agreements of your account, the code you registered with, any explanation with your application, your logo | Performance of the contract | As long as your account exists; 1 year after closure, except invoices (10 years). If you ask us to delete your account, we immediately delete your data, your logo, your catalogues and your activity in Pro; we only keep your orders and invoices for as long as the law requires. |
| No Darkness Pro: checking your VAT number | If you register as a business: your VAT number and the name and address that the European VIES system returns with it | Legitimate interest (verifying that we are dealing with a genuine business); legal obligation for VAT | We keep the result of the check with your account |
| No Darkness Pro: your activity in the portal | Which products and categories you view, your searches, your cart, your catalogues, the emails we send you and how often a catalogue you shared is opened (without knowing by whom). When you sign up or log in, we also link to your account how you arrived and what you viewed on this device beforehand | Legitimate interest (following up your account, helping you better and tailoring our range) | 2 years |
| Measuring what our ads on Google deliver | If you arrive via a Google ad: the click ID that Google adds to the address; if you order and pay during that visit, also the order number, the time and the value of the order. No name, email address, address or phone number. | Legitimate interest (knowing which ads generate sales and tailoring our budget accordingly) | The click ID until you close your browser; for an order, together with the order, see above |
| Measuring what our ads on Pinterest deliver | If you arrive via a Pinterest ad: the click ID that Pinterest adds to the address; if you order and pay during that visit, also the order number, the time, the value, the products bought and the IP address and browser you ordered with. During that visit also the product pages you open and what you add to your cart (product, quantity, price, time), with IP address and browser. No name, email address, address or phone number. | Legitimate interest (knowing which ads generate sales and tailoring our budget accordingly) | The click ID until you close your browser; for an order, together with the order, see above; visits and carts at most eight days |
| Ads on Facebook and Instagram (Meta pixel) | Via Meta’s script and the cookies _fbp and _fbc: the pages you view, the products you view and add to your cart (number, name, price), your IP address and browser data. If you order and pay, our server reports the purchase: order number, time, value, products bought, the code from _fbp and _fbc, your IP address and browser. No name, email address, address or phone number. | Legitimate interest (showing our products to people who have already viewed them and knowing which ads generate sales). You can always object by turning off the pixel, see the cookie policy. | The cookies 90 days; for an order, the code, your IP address and browser together with the order, see above. What Meta keeps is set out in Meta’s privacy policy. |
| Chatting with us (Tawk.to) | What you write in the chat, and your name and email address if you enter them (on No Darkness Pro we fill in your company name and email address in advance). From the moment the page loads, also the pages you view, your IP address, browser, language and the place that can be derived from it. | Legitimate interest (answering your question straight away and seeing which product it is about); for a question about an order, also the performance of the contract | A conversation until your question has been dealt with and then for as long as an order or warranty runs; the Tawk.to cookie 6 months. If you ask, we delete your conversations. |
| Measuring how visitors find and use the shop | With two cookies of our own (_mpl_v and _mpl_s): per visit, the route by which you arrived (search engine, ad, link or direct), the pages you viewed, how long they were actively on screen, how far you scrolled, what you clicked, your type of device and language, and after an order the order number. No IP address, and never what you type into a form. | Legitimate interest (knowing how the shop is found and used, and which channels lead to sales) | The cookies 400 days and 30 minutes; individual page views and clicks 400 days; per visit, the source and route, without a fixed term |
| Keeping the website running securely | IP address, browser data, pages requested and time in the server logs; the session cookie | Legitimate interest (security, tracing errors, preventing misuse) | Server logs at most 30 days; the session cookie until you close your browser |
| Protecting login | An irreversibly encrypted derivative of your IP address (never the address itself), to slow down too many failed login attempts | Legitimate interest (security) | Only attempts from the last fifteen minutes count; after that it is cleared |
Emails about promotions to customers
If you are a customer of No Darkness or MyPlanetLED, or signed up there for mailings, we may occasionally email you about a promotion on similar products. We do so on the basis of our legitimate interest (for customers) or your consent. For this we use your name, email address and language, and we record whether the email arrived, whether you opened it (using an invisible image in the email), whether you clicked the link and whether you then created an account. If you click your personal link, we fill in your details on the sign-up form in advance; an account is only created when you submit that form. We keep this data for one year at most. Every email contains a link to unsubscribe. After that we only keep your address with a note that you unsubscribed, so that we do not email you again.
Newsletter
If you subscribe to the newsletter, we keep your email address, the language in which you subscribed, where you did so (at the bottom of the shop or at checkout) and when you confirmed your subscription. We do this on the basis of your consent: you first receive an email with a button to confirm, and only after that do we send you anything. Every newsletter contains a link to unsubscribe, and you can also do so via the contact page. After you unsubscribe, we only keep your address with a note that you have unsubscribed, so that we do not email you again by mistake; if you want us to erase it completely, let us know. For sending, we may use a service that uses your address solely on our instructions.
We do not take decisions about you based solely on automated processing, and we do not create profiles for advertising ourselves. Through the Meta pixel, however, Meta may include you in a group of visitors who viewed certain products, so that you see them again on Facebook and Instagram; see the cookie policy.
Reminder about your cart
If you enter your email address at checkout and don’t complete your order, or if you leave something in your cart as a No Darkness Pro customer, we keep your email address and the contents of your cart and send you at most two reminder emails. We do this on the basis of our legitimate interest. With a No Darkness Pro account you also find your cart again when you log back in. If you click the button in such an email, we count that visit with your earlier visits, even on another device, and on No Darkness Pro it logs you in straight away. Every email has a link to stop. Without further activity we delete this data after 60 days.
Who do we share your data with?
We do not sell your data and we do not rent it out. We only share it with parties we need to make the shop work. With those who process data on our behalf, we have a data processing agreement, or the processor terms of that service apply.
| Party | Purpose | Role and location |
|---|---|---|
| Mollie | Processing your payment | Independent controller for your payment data; established in the Netherlands |
| DigitalOcean | Hosting the webshop and the database | Processor; the server is in a data centre in Amsterdam, the company is American |
| Twilio SendGrid | Sending emails: order confirmations, gift cards, messages from No Darkness Pro, emails about promotions | Processor; American company |
| European Commission (VIES) | Checking the VAT number when you register for No Darkness Pro | Public service of the European Union |
| Billit | Creating and sending electronic invoices, including via Peppol | Processor; Belgian company |
| Google (Google Ads) | The report that a click on our ad led to an order: click ID, order number, time and value | Independent controller; Google Ireland Limited, Ireland |
| The report that a click on our ad led to an order: click ID, order number, time, value, products bought, IP address and browser; after such a click also the products viewed and the cart | Independent controller; Pinterest Europe Limited, Ireland | |
| Meta (Facebook, Instagram) | The Meta pixel and the report of a purchase: pages and products viewed, products in your cart, order number, time, value, products bought, the code from the cookies _fbp and _fbc, IP address and browser | Joint controller with us for the collection and transmission, independent controller after that; Meta Platforms Ireland Limited, Ireland |
| Tawk.to | The chat window: your conversations with us, the pages you view, IP address and browser | Processor; American company |
| The manufacturer or wholesaler that ships your product | Your name, delivery address and phone number, if the product ships directly from their warehouse to you | Recipient, only for that delivery |
| The carrier | Name, delivery address, email or phone, to deliver your parcel and notify you | Recipient, only for the delivery |
| Our accountant and the authorities | Invoices and accounting; data we are legally required to provide, for example to the tax authorities | Legal obligation |
If you contact us via WhatsApp, that conversation runs through the WhatsApp service (Meta). Their privacy rules then also apply to that channel. If you do not want that, use email or phone.
Does your data leave Europe?
Wherever possible we choose storage within the European Union: the shop’s server is in Amsterdam. A few of our service providers are American companies or belong to an American company (DigitalOcean, Twilio SendGrid, Google, Pinterest, Meta, Tawk.to). Where data may go to the United States, this happens on the basis of the EU-US Data Privacy Framework, to which these companies have signed up, or on the basis of the European Commission’s standard contractual clauses.
How do we protect your data?
The shop only works over an encrypted connection (https). We do not store Pro account passwords themselves, only an irreversible hash of them. Only the people who need customer data for their work have access to it, with a personal account. Payment data such as your full card number never reaches us but stays with Mollie.
Which rights do you have?
- Access: you can ask which data we hold about you and what we do with it.
- Rectification: if something is incorrect, we correct it.
- Erasure: you can ask us to erase your data. What we are legally required to keep, such as invoices, we only erase once that period has ended.
- Restriction: you can ask us not to use your data for a while, for example while we check whether it is correct.
- Portability: you can receive the data you gave us in a common file format.
- Objection: you can object to processing based on our legitimate interest; we then stop, unless we have compelling grounds that take precedence.
Send your request to franky@nodarness.live. We reply within one month. To prevent someone else from requesting your data, we may ask you to confirm who you are, for example by replying from the email address linked to your order.
Where can you lodge a complaint?
If you are not satisfied with how we handle your data, please tell us first. You also always have the right to lodge a complaint with the Data Protection Authority (GBA), Drukpersstraat 35, 1000 Brussels, contact@apd-gba.be, dataprotectionauthority.be. If you live in another country of the European Union, you can also turn to the supervisory authority of that country.
Which cookies does the shop use?
A session cookie, two measurement cookies of our own (_mpl_v and _mpl_s) with which we measure ourselves how visitors use the shop, the Meta pixel cookies (_fbp and _fbc) for ads on Facebook and Instagram, and local storage of your recent searches in your own browser. No cookies from Google or Pinterest. You can turn off the Meta pixel via the cookie policy. If you arrive via a Google ad, the session also remembers the click ID of that ad. If you arrive via a Pinterest ad, it remembers Pinterest’s click ID in the same way. Everything is set out in the cookie policy.
The Tawk.to chat window sets its own cookie and local storage to keep track of your conversation with us. That is also in the cookie policy.
Can this statement change?
Yes, for example if we start using a new service. The date of the last change is shown at the top. If anything material changes in what we do with your data, we will let you know.
Sources
- Regulation (EU) 2016/679 (General Data Protection Regulation), EUR-Lex (2016)
- Klacht indienen, Gegevensbeschermingsautoriteit (2026)
- Bewaartermijn van archieven (7 jaar boekhoudrecht, 10 jaar btw en inkomstenbelastingen), Instituut van de Bedrijfsrevisoren (2025)
- Privacyverklaring Mollie, Mollie (2026)
- Privacy Policy (EU-U.S. Data Privacy Framework), DigitalOcean (2026)
- Twilio Privacy Notice, Twilio (2026)
- Privacy Policy, Meta (2026)
- VIES, VAT number validation, European Commission (2026)